A BRAND AT THE INTERSECTION BETWEEN ART AND DESIGN
"A conceptual mirage". This is how Danielle Albright and Stefan Lawrence, co-founders of Videret Licet, describe their work.
Videre Licet, which means "it is permitted to see" in Latin, is a brand of artistic design born in 2014 and based in Los Angeles. Its core business? The design and manufacture of contemporary furniture and lighting by a competent team that particularly appreciates organic materials and has the talent to sublimate them.
Their inspirations are many: Californian reference and especially Hollywood, modernism, but also experimentalism of the 70s. The collection includes functional pieces of everyday life as well as sculptural works in limited edition. Each piece is hand-made from scratch, while employing modern technologies.
Described by the New York Times as "daring, glamorous and cheeky", Videre Licet's creations are known for being luxurious, minimalist and geometric.
And the press is not the only one to notice the genius of Videre Licet. The walnut desk of former President Barack Obama comes from the young contemporary brand. Interior architects often call on Videre Licet to carry out their furnishing and decoration projects. The charm operates.
FURNITURE AND LIGHTING OUT OF TIME
THE WOOLLY BELLA CHAIR
Inspired by the Italian design of the 40s, this chair looks sexy. Its curved shape gives it a particular style, but it remains comfortable and functional. With hand-cast solid bronze legs and shiny Mongolian goat hair, Woolly Bella is one of Videre Licet's bestsellers.
THE MELTFORM LUMINAIRES SERIES
This is one of the first experimental launches related to the art of Videre Licet. The luminaire is composed of sculptural light boxes made of glass and metal illuminated by internal LED lights. In practice, different colors of glass are melted in furnaces and cast on a steel plate, where they are then folded into each other and then rolled in a steel mill to flatten them, creating unique patterns.
THE OFFSET CUBE BENCH
This bench is the result of an exploration aiming at associating austerity minimalism with a luxurious sensibility. Constructed in bronze welded to wood and covered with all-natural wool, latex foam and cotton, Offset cube is both functional and conceptual.
THE LUMINOUS LUMALIGHT
Inspired by Los Angeles' Light and Space art movement, Lumalight combines color saturation and lighting for atmospheric installation.
VIDERE LICET / www.viderelicet.com